May 2026 · Reading
The Death and Life of Great American Cities
Why I'm reading a city-planning book to think about how customers move through a website.
I'm a designer who also builds, and I help small businesses and in-house teams take digital products from idea to live.
I'm based in Hull. Some of my work is freelance, for small businesses with no website at all. Some is in-house, for marketing and product teams who need the parts of a launch that fall between disciplines. Either way, I tend to keep going past my remit until the thing is in production and measurable.
Three projects I'd want you to see first.
Designer, then UX, then everything underneath.
I got into design at 13 because I wanted to make things for games I loved. I never really stopped from there. Graphic design led to UX, UX led to frontend, frontend led to analytics and conversion, and somewhere in between I picked up enough of everything else to be genuinely versatile across the whole stack.
I'm based in Hull. Over the years I've realised I work best in the gap between disciplines; the part of a project where it's unclear whose job something actually is. That's where I tend to end up, and honestly it's where I do my best work. I bring together research, design, and delivery in a way that keeps the whole picture in view from start to finish.
Outside of work I'm into cooking from scratch, techno music, and going to places I've never been before. I think those things make me better at the job. Something about actually seeing things through.
Things I've been reading, building, thinking about.
April 2026 · Building
Migrating the Dunkin' portal to a PWA
Service workers, offline state, and the surprising amount of homework that goes into "installable".
March 2026 · Thinking
"Don't build this"
The most useful thing I've said to a client this year was to talk them out of a rebuild.